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If you're a registered psychologist planning to be in practice
for
the next
10 years, be prepared…
The most dramatic changes to the way you deliver psychology services are not far away.
The future is already here.
Rapidly evolving internet technologies, social media and the rise of global competition has changed the way we live and do business in a manner that was almost unimaginable less than a decade ago.
Significant changes that were not expected to occur for at least the next three to five years are already in play. For the modern-day psychology practitioner, the "future" is already here. More dramatic developments are not far away.
Whilst it is increasingly clear that the vast majority of psychology practitioners lack several of the most basic forms of training and preparation for surviving and adapting to what is quickly becoming a rapid change, global therapy environment, the need for psychology practitioners to develop innovative, technical and managerial mind-sets will become increasingly greater over time.
Five critical challenges every psychology practitioner needs to prepare for
and adapt to:
Online psychology is now being practiced right around the world.
The delivery of online psychological services already crosses state borders. It is only a matter of time before every psychologist will be required to compete not only against local highly skilled and qualified specialists, but also unlicensed and unqualified therapists from overseas, free to make unethical claims and able to take advantage of regulation-free cyber borders.
Old governments will giveth and new governments will taketh away.
Domestically, numerous government agencies are contemplating ways of reducing spending in all areas. Only the most naive of optimists can expect existing support for mental health services to be immune from further tightening. If the Medicare rebate was to become means tested, many psychologists will be forced to either further reducing service fees, or closing their practices.
Patients are becoming more litigious.
Following on from developments overseas, psychologists are being subjected to increasing levels of professional responsibility, regulation and legal threat. Not only are practitioners (and their families) more at risk from patients, but also from various government agencies, insurance companies and taxation authorities.
Meanwhile, too many of their accountants remain blissfully unaware of psychology practice risk. The result: nothing gets done until after it is too late.
The generalist model of practice is under major threat.
We have seen many referral sources being conditioned into treating generalist psychologists as homogenous bulk billing commodities. At the same time, more patients are becoming educated towards seeking specialist mental health services that can be accessed more conveniently, in less time, and for less cost.
Double Jeopardy: The perils of incorrectly commissioning contractors and employees.
Practice owners will often face new and difficult challenges as they attempt to grow through the employment of other psychology professionals. Here are some sobering facts:
- The vast majority of psychology practices that employ contractors do so in an incorrect commercial form. These practices are at serious risk of fines and penalty interest equal to or greater than 50% of all amounts that have been paid both now and in the past. Calculate how much you have paid contractors over the past three years. Multiply that figure by 50%. If your agreement with contractors has not been correctly structured, this is what is at risk.
- A failure to generate sufficient levels of chargeable work for psychologists within a practice will lead most practitioners towards having to work more to earn less, in order to subsidise earning shortfalls.
Translation: Work like crazy. Make less money.
- The majority of practice owners that employ either contractors and/or employees have no systems in place for measuring practitioner performance, client retention or treatment success.
- The average practice owner struggles to take home a wage that adequately rewards them for all of their training, hard work, and the risks associated with having a business.
But with challenge and threat comes opportunity...
Presenting Psychology Practice 3.0.
The most content rich two day practice development intensive you will ever attend.
An alternate vision of a practice that could be yours is at hand…
The message for all psychology practitioners is clear. Future practice success will be dependent upon the delicate interplay of professional services with employee development, prudent and skilled financial management, and the need to develop active referral networks. They will need to employ strategies that will bring out the best in their teams or risk having their people cost them everything.
To succeed, all practitioners will need to learn how to embrace technology and innovation, and be ready to adjust to the new online competitive environment; or find themselves forced out by those that do. They will have to become skilled at running a practice whilst applying a business mind-set, or alternatively learn how to cope with much less than they have now.
To succeed in business, the practitioner and practice must evolve to 3.0.
The Practice3.0 intensive will provide you with the most critical practice management development training of your career. |
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Everything you need to know in order to transform your practice to the 3.0 standard is provided via
15 APS active continuing professional
development hours delivered over 9 sessions.
Who need to attend this 2 day intensive?
- Practitioners wanting to grow their practices.
- Practice owners that employ contractors and/or other psychologists.
- Psychology practice managers.
- Psychology practice software designers.
- New practitioners starting out.
Essential practice development training for all psychologists serious about building their practices.
| Session 1. |
Future Directions for Psychology Practice Development.
What critical changes in the ways you practice psychology can you expect to see over the next five years? How can you prepare for such changes, not only so you survive, but thrive in the environment to come? |
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| Session 2: |
Comprehensive Review of the APS Professional Practice Management Standards. |
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| Session 3: |
Essential Skills of the Practice 3.0 Practitioner.
Learn the skills that will make it easier for you to embrace and be adaptive to changes to the demands of the profession, technology, and of a rapidly changing social and business environment. |
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Sessions
4 & 5: |
The Practice 3.0 Psychology Manager.
The Practice 3.0 intensive will go a long way towards actively addressing the paucity of practical management education directed at training practitioners in the art and science of management and employee development. |
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| Session 6: |
Practice 3.0 Finance.
You'll learn why and how with some basic instruction, practitioners don't need years of accountancy training in order to take control of practices finances. |
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| Session 7: |
Practice 3.0 Protective Legal Structures.
Psychologists that use sole practitioner structures are placing the welfare of their families and themselves at serious risk. Insurances (including professional indemnity insurance) will not cover many real and substantial risks. In less than an hour, you will learn how to quickly and inexpensively restructure your practice to avoid potential commercial disasters. |
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| Session 8: |
How to successfully build, manage and market your online e-psychology practice.
Practical steps for taking your practice online. |
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| Session 9: |
Practice Management Supervision:
Learn how to identify your practice development priorities; find, interview, work with a practice management supervisor; and how to objectively measure and assess practice management development results. |
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Session 1:
Future Directions for Psychology Practice Development.
What it will take to make your psychology practice 'Practice 3.0'?
The Practice 3.0 practitioner embraces change and will always be on the hunt for opportunity. They develop a culture within their practices that embraces advances in technology. They keep pace with improvements to psychological interventions. They employ systems that allow their people to readily adapt to the challenges of a rapidly evolving, global social environment.
In this first session, we will:
- Reveal those specific tangible elements used to define a Practice 3.0 practice.
- Show you how simple modifications to psychology practice systems can allow you to take advantage of opportunities being offered in the digital age.
- Teach you how to identify and protect your practice against internal and external challenges and threats.
- Explain the critical role technology is playing in the development of Practice 3.0 operations.
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Session 2:
The APS Professional Practice Management Standards.
The APS Professional Practice Management Standards are intended to help enhance members' levels of professionalism, and to promote high quality professional practices.
The standards are wide-ranging and cover such areas as professional risk management as well as the promotion of "good business management and staff employment practices".
Whilst currently advisory in nature, sources within the APS have advised that it is likely the time will come when the profession decides to make these compliance standards mandatory for all psychology practices. In this session, we will review several of the main standards and provide systems aimed at getting your practice compliant; both now and in the future.
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Session 3:
Essential Skills of the Practice 3.0 Practitioner.
Practice success is often dependent upon the delicate interplay of professional services with employee development, prudent and skilled financial management, and the need to develop active referral networks.
The focus of the 3.0 practitioner is on building a practice that inspires and delivers for its clients, its employees, their referral sources and of course, for themselves.
The primary question that Practice 3.0 owners frequently consider is, "What is the one thing that currently is impossible to do, but if you could do it, would transform the psychology experience for all that come into contact with it?".
In this session, we will:
- Examine the role and psychological mind-set of Practice 3.0 owners.
- Show you, step by step how to build a practice based on innovation principles.
- Teach you how to establish a 3.0 culture within your organisation.
- Explain how you recruit employees that share your values towards excellence in patient care.
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Sessions 4 & 5:
The Practice 3.0 Psychology Manager: Part 1.
Management failures are frequently the source of many practice problems.
Above all, the failure to hold specific individuals personally accountable for predetermined results is often found to be the greatest reason for all practice failures.
Up until now however, there has been a paucity of practical management education directed at training practitioners in the art and science of management and employee development.
The Practice 3.0 intensive will go a long way towards actively addressing the psychology practice management education vacuum. Practice 3.0 management systems are easy to follow and quick to implement.
Furthermore they have been designed to allow you to concentrate your intelligence and abilities on a few key activities, which in turn will enable you to accomplish much more that the average practitioner can, and in far less time. |
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Session 4 & 5:
The Practice 3.0 Psychology Manager: Part 2.
In this second part of Sessions 4 & 5, you will continue to learn the essential skills of Practice 3.0 management. This session focuses on applying a systems approach towards managing your practice and developing your people. This includes how to:
- Deliver on the vision of the Practice 3.0 owner and grow the business.
- Create and enforce systems that encompass every element of practice operations (client service delivery, marketing and referral development, and finance).
- Construct practitioner development enterprise contracts.
- Develop, mentor and monitor the performances of employees.
- Design and implement employee performance measurement systems.
- Create marketing systems for developing employee-directed referrals.
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Session 6:
Practice 3.0 Finance.
Fact: When it comes to improving the financial performance of a practice, the majority of taxation accountants usually are of little help. Even though some may know plenty about tax, few accountants know anything about running a psychology practice.
Despite often being the prevailing source of business advice to psychology practitioners, the overwhelming majority of accountants have little or no understanding as to the mechanics and risks associated with running a psychology practice.
Practitioners often find themselves hopelessly lost in a sea of meaningless figures, feigning an understanding as to the financial wellbeing of their businesses. The good news is that you don't need years of accountancy training in order to take control of your practice's finances.
In this session, we will teach you step by step how to:
- Tell the difference between excellent, good and ordinary financial advisers.
- Ask for information that is useful to you in making business decisions.
- Read and interpret your own financial reports.
- Identify ways of quickly improving the financial performance of your practice.
- Go from loss to profit in less than a quarter.
Better still, we will teach you how to apply this knowledge towards establishing strategies for improved service delivery and profit growth.
As a special offer to APS attendees, each will be invited to bring their latest financial statements to the intensive for confidential, one-on-one analysis with Patrick Lumbroso.
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Session 7:
Practice 3.0 Protective Legal Structures.
Many practices are exposing their owners to substantial risks that are not covered by traditional business insurances. (This includes professional indemnity and general business insurance policies.) Remarkably, such risks can often be minimised quickly and at minimal expense.
In this session, you will learn:
- Why and how most practice structures are placing practice owners
(and families) at substantial risk.
- Risks to personal welfare not covered by professional indemnity insurance.
- Taxation flexibility.
- Expanding your business through contractors. Strategies for minimising risk and maximising returns
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Session 8:
How to successfully build, manage and market your online e-psychology practice. Practice steps for taking your practice online. .
Online psychology services are no longer a "thing of the future".
For those willing to embrace internet technology and to implement some basic systems, online psychology can provide your practice with growth and the opportunity to help patients in need that often are incapable of accessing traditional psychology services.
In this session, you will learn:
- The basic four steps towards taking your practice online.
- Online psychology resources that are reliable, inexpensive and readily available.
- Software and equipment selection and implementation.
- Key target markets for promotion.
- Advantages and limitations: Where online psychology will and won't work.
- Options for service delivery. Face to face versus audio only.
- Legal and ethical considerations.
- Systems for setting online fees and getting paid.
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Session 9:
Practice Management Supervision.
Each week, scores of practitioners will seek business and practice development advice from clinical supervisors. Whilst their insights into clinical issues are often extremely valuable, when it comes to business, it is frequently a case of the blind leading the visually impaired.
Each week in our consulting sessions with practitioners, we repeatedly hear stories of psychologists being misled and misinformed by "old school" supervisors that continue to pursue tired and out-dated practices. What is clear is that some of these supervisors have failed to keep pace with developments to PBA and APS practice management standards and ethical guidelines.
Technological advances capable of aiding patients and practitioners alike are too often dismissed without serious consideration or labeled "not ethical". Subjective opinions are often presented as objective facts. Often when challenged for factual detail, they default to the defensive instantly dismissing innovation and ideas as being not permissible or that "It won't work".
In this session, you will learn how to:
- Identify your practice development priorities.
- Find, interview, work with a practice management supervisor.
- Objectively measure and assess practice management development results.
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*Order of sessions may be subject to change
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SPECIAL OFFER AVAILABLE ONLY TO APS MEMBERS:
For the month of May 2013, APS members that purchase either entry to the Practice 3.0 Intensive, or a copy of the Practice 3.0 Intensive on Compact Disc will receive in addition, a private specialist psychology practice development consulting session with Patrick Lumbroso valued at $395.
This session can be used to seek advice on any matters of their choosing.
The choice of discussion topics can include:
- practice marketing and referral generation;
- employee development and management systems;
- a review legal structures and taxation positions;
- finance and money; and/or
- time management and leverage.
The choice is yours.
This brings the total value of the Special APS Edition of the PsychNiche® Intensive to $890, however for APS members, the total cost is only $495.
Click on the Special Offer for APS Members button to order.
Click on the Special Offer for APS Members button to order. |
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2 Full Days. Fully catered. All inclusive.
9.00am - 5.30pm, Saturday 3rd + Sunday 4th of August 2013,
at Mantra on Russell St Melbourne.
Mantra on Russell St
222 Russell St,
Melbourne,
VIC 3000
For reservations telephone (03) 9915 2500
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Practice 3.0 Intensive Package Options
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OTHER PRACTICE DEVELOPMENT TOOLS AVAILABLE: |
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Serious about building your practice
but can't attend ?
You can now pre-purchase the complete
Practice 3.0:
Strategies for building a client focused, innovation based Psychology Practice on compact disc at a special early bird discount.
Following the completion of the Practice 3.0 intensive, we will release on Compact Disc, the
complete set of the seminar's content including workbooks and power
point slides. This CD set is A MUST for any practitioner that is serious about growing
their practice.
The entire package including all compact discs and workbook templates is
only $595, however if you order the PsychNiche® Practice 3.0 Intensive Box Set
before 8 June 2013, you will save $100 off the recommended retail price
of $595 and will pay only $495.
Subscribe to The Practice 3.0
Monthly Newsletter/ Webinar.
By subscribing to the PsychNiche® Practice 3.0 online newsletter, you will receive:
- Regular practical advice on marketing and practice development;
- Free access PsychNiche® Online Webinars;
- Plus access to the resources of the PsychNiche® Psychology Referral Network
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The 100% Money Back PsychNiche® Guarantee
I need to know that this program is going to work for you. If after working your way through the program, you're not 100% thrilled with 2-full days of interactive seminar training – I will send your money back.
I repeat, if for any reason, after you participate fully in the training,
it doesn't meet your expectations, simply e-mail me and return all materials to our offices
within 30 days and I will refund your money*. That's my promise. |
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| * Less postage + handling costs |
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The PsychNiche® Practice 3.0 Intensive is presented by
Patrick Lumbroso, CEO MindFocus® Psychology Marketing Services |
Patrick Lumbroso lives and breathes psychology practice development.
Worldwide, he is one of the very few business development experts with degrees in both business and psychology coupled with over a decade and a half of business consulting experience. Having built both psychology and business practices from the ground up, he is in a unique position to be able to help his clients in matters both psychological and commercial.
In 1997, well before the advent of online therapy, Patrick pioneered the delivery of remote, low cost, high impact, remote business development services to hundreds of business owners and managers throughout Australia, New Zealand, The United States and The United Kingdom. These days, he works one-on-one, with psychology practitioners located anywhere an internet connection is available.
In 2011, he wrote, presented and produced the PsychNiche® Marketing Intensive; a comprehensive, step by step, practical guide directed at helping psychologists develop niche focused marketing systems and active referral networks for their practices.
This was followed up in 2012 with the production of the PsychNiche® Advanced+ Practice Development Intensive aimed at providing enterprise-focused practitioners with practical systems and tools for simultaneously developing practices that provide quality services, opportunities for personal and professional development, and financial reward.
Each session of Patrick's training materials is designed to strengthen the entrepreneurial and managerial skills of both new and experienced practitioners. They are essential training for all practitioners wanting to build practices that work... not just for their clients, but for everyone that comes in contact with them.
Today, Patrick only works in an area for which he holds passionate interest: - the development of psychology practice education and consulting services. Patrick's company, MindFocus® Psychology Services is now the leading Psychology Practice consulting business in Australia with Psychology clients spread throughout Australia. Last year alone, Patrick has consulted directly to over 100 practitioners throughout Australia.
If you are interested in finding out how Patrick Lumbroso can help you in building your psychology practice, e-mail info@psychniche.com or call Patrick direct on +61 (02) 9262 9992. |
"Superb!, Superb! Superb! Patrick certainly
delivered and more... Patrick's Psychology
Marketing Intensive was a wealth of
information from how to develop a niche
market that will set you apart from the rest,
develop a firm foundation for your practice,
market your business successfully and
ultimately create wealth.
If you book one workshop or conference
this year, make this the one!! It may be the
turning point for your practice and
ultimately your life. You will not be
disappointed....
Tessa Young
Principal Psychologist
PositiveMinds
"Thank you Patrick! I feel so fortunate to
have been a part of your intensive training
this weekend. I have walked away with
countless practical marketing and business
development strategies that I am sure will
help my practice succeed. I feel confident
and empowered to tackle the challenge of
marketing my services and developing my
authority within my niche. I highly
recommend you and your program."
Yuliya Richard
Psychologist at Department of Ageing
Disability and Home Care
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MindFocus® Ops Pty Ltd
Terms and Conditions Including Privacy Policy
Introduction
MindFocus Ops Pty Ltd Pty Ltd regards customer privacy as an important part of our relationship with our customers. The following privacy policy applies to all MindFocus Ops Pty Ltd users, and conforms to Internet privacy standards. If you have questions or concerns regarding this statement, you should first contact Patrick Lumbroso at
(61 2) 9262 9992.
Collection of Information
In order to use the psychniche.com website, we may require information from you in order to provide the best
service possible. All correspondence may also be collected and stored, particularly in regard to sales, support and accounts,including E-mail. Any information collected by MindFocus Ops Pty Ltd is collected via correspondence from
you or your company. This may be via the telephone, E-mail., mail, fax or directly through our website.
Use of Collection Information
Any details collected from MindFocus Ops Pty Ltd customers is required in order to provide you with our products and/or services, and a high level of customer service.
Correspondence is recorded in order to provide service references, and to assist in our staff development.
Storage of Collected Information
The security of your personal information is important to us. When you enter sensitive information (such as credit
card numbers) on our website, we encrypt that information using secure socket layer technology (SSL). When Credit Card details are collected, we simply pass them on in order to be processed as required. We never permanently store complete Credit Card details. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.
If you have any questions about security on our Website, you can e-mail. us at info@psychniche.com
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